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Boost Your Store Profits – Select The ‘Most Appropriate’ Ecommerce Template For Your Web Store

September 20th, 2009

If you do a search for designer spectacles, how what is the duration do you figure you would likely spend searching? Not unlike most other web shoppers, we would likely be prepared to browse a few web pages but might only be willing to spend a few seconds on each page.

So the fact is, a landing page has merely 10 to 15 seconds to draw a visitor’s interest before the site visitor is lost forever. It matters little if we like it or not, this is the furious pace most of us live in right now. Thus, it is vital to design your landing page to be as ’sticky’ as possible.

The most basic tool a webpage must have is an appropriate ecommerce template. There are practically thousands of ecommerce templates out there and some are even presented free as part of a ecommerce software package. But ecommerce templates alone aren’t sufficient, they need to work in tandem with other contributing components.

To help you get the best out of your ecommerce template, below are 3 very useful pointers:

- Content can be a good thing but only if it is formatted correctly. Lumping everything together may give the impression that the material might be too troublesome to read with little regard to how informative it may be. Do not be afraid to break it up into 3 or more paragraphs of different lengths or insert an image in between to make the writeup more esthetically inviting.

- As you would likely have noticed, lists of category links are found on the left hand side of a page. Lists could sometimes be very lengthy and can be a turnoff at first sight. You can rectify this problem by simply grouping the lists into 6 links per batch.

- Try putting similar items together. A number of items on the webpage might complement each other. For instance, the next course of action after considering the price statement is probably to hit the Buy or Add To Cart button, so would it not be a brilliant idea to arrange them next to each other and make the move a fluid one for the visitor.

Here is an extra tip for you. Action buttons such as the ‘Add To Cart’ button should always be more prominent than the rest of the page components because eventually that is the action you would like them to perform, so their eyes should be attracted to that button. In order to achieve this, use bright colors or something in striking contrast to the color palette of your landing page.

Visit this page for more powerful tips on how to convert visitors to customers.

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September 20th, 2009 09:08:30
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